Ushers in exciting new chapter for the brand’s cosmetics offering.
No7 has officially made its cosmetics debut in Australia with the launch of Pro Artist, a curated 14-piece makeup collection designed to deliver effortless, glowing results, just like a professional. Headlined by the viral Pro Artist Soft Glow Cream Bronzer, the range marks a significant milestone for the brand locally, bringing No7’s trusted beauty expertise into colour cosmetics for the first time.
Built on over 90 years of heritage, Pro Artist redefines what everyday luxury makeup can look like for Australian consumers. Featuring premium formulas, elevated textures and creamy, blendable finishes, the tightly edited collection focuses on high-impact essentials that make polished results easy and achievable.
Jessica Callaghan, No7 Head of Brand Advocacy, explains: “Our research shows that many women feel intimidated by makeup, often believing they need professional-level skills to get it right. Pro Artist brings together everything No7 stands for — trusted expertise, high-performance formulas and accessible luxury — delivered through effortless application and creamy formulas that make polished results feel achievable for everyone.”
Every product in the range is priced under $40, offering professional-grade performance without the premium price tag. From the silky Luxe Liquid Blush ($29.99) and buildable Lip & Cheek Multi-Sticks ($29.99), to the smudge-proof That’s a Wrap Tubing Mascara ($35.99), glow-enhancing primers, nourishing Lip Shine Oils and versatile eye palettes, the collection delivers fail-safe formulas designed to perform every time.
The much-anticipated launch event saw guests among the first to swatch, play and test the collection after overwhelming consumer demand for No7 makeup in Australia. Celebrity makeup artist and Retail Beauty contributor Michael Brown hosted an exclusive education session, demonstrating how to achieve seamless, runway-worthy results using the Pro Artist range.
Launched nationally at Priceline earlier this month, the Pro Artist collection joins No7’s much-loved local skincare portfolio, ushering in an exciting new chapter for the brand’s cosmetics offering in Australia.
Last year, No7 expanded its Australian retail footprint, with the range now available on Adore Beauty alongside its longstanding Priceline partnership.
Read issue 85 of Retail Beauty below: